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   The Continental Advantage
  A veteran of the industry, Ashok Sardana, founder and Managing Director of the Continental International Group, has been advising clients on a range of financial services for over 30 years.  A dynamic individual, Ashok, believes in leading from the front and is passionate about spreading financial awareness and the need for proper financial planning.

Ashok's distinguished career is highlighted by his achievement of attaining lifetime membership in the Million Dollar Round Table (MDRT). He has the distinction of being a 'Top of the Table' qualifier for the MDRT for ten consecutive years. Ashok is an internationally certified financial advisor from the Chartered Insurance Institute of London and holds a Diploma in Business Management and a BA from Delhi University, India.

The Continental Group is today among the leading independent financial services organisations in the UAE. The Continental Group, under Ashok's leadership has grown from a three member team providing insurance solutions to a team of over 90 qualified professionals providing complete insurance and financial planning solutions, through 6 offices spread across UAE and India.

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